Personas have been used by marketers for decades. They are valuable because they help everyone on your software product development team to empathize with the users of your products. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users. In fact, an accurate persona that is representative of your users can make an impact on your product experience that results in a truly differentiated experience.
In this episode, Sean and Joe discuss personas and their role in the software development process and then proceed to interview Jeremy Durham from Paychex about his experience developing personas for its software platform.