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Month: June 2018

Episode 2: Creating Advocacy

Advocacy is the goal for any software product that interacts with humans. Whether you’re building a website, a mobile app, or any digital technology that interfaces with people, the goal is to earn advocacy from the products users. This is done by moving the client up the loyalty ladder, starting with earning trust, the moving to building loyalty, then finally earning advocacy. In this episode, Sean and Joe discuss the different aspects of creating and measuring loyalty and advocacy, and then talk with Adam Bates from Amazon about how he works on creating loyalty within his own customer base. Read…

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