05 / Human Experience in Products
As companies implement more technology and automation into their products and services, it’s all too common for them to forget that customers and users are human beings. We should always be thinking of the human side of technology and software, considering how our users feel, think, and how to best communicate with them, to give us an advantage in how to better serve them. In the end, what we’re really selling is experiences.
In this episode, Sean and Joe talk with Kate O’Neill about her experiences with the internet and how she uses human-centered design to improve an individual’s experiences with products. We look at tactics for introducing more human-focused experiences and how to measure their success.
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Kate O’Neill, “tech humanist” is founder and CEO of KO Insights, an award-winning thought leadership and advisory firm helping companies, organizations, and cities make future-aligned meaningful decisions based on human behavior and data. Author of 3 books including PIXELS AND PLACE: Connecting Human Experience Across Physical and Digital Spaces, Kate speaks regularly at industry conferences and private events, providing keynotes, participating in panel discussions, and leading creative brainstorming workshops for groups of all sizes. Her expertise has been featured in CNN Money, TIME, Forbes. USA Today, Men’s Journal, the BBC, and other national and international media.