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“Why, daddy,” says the curious toddler. “Why?”

No parent has yet found a way to escape this exasperating line of questioning. We should be grateful. For as frustrating as the interrogation becomes, its purity of purpose cannot be denied. Focus on the why. The honest, unrelenting desire to understand requires us to rethink, reconsider, and clarify motives. In a similar way, UX designers and product managers can employ this technique to resist the impacts of “experience rot.”

In this episode, hosts Sean and Joe speak with UX design authority Jared M. Spool about the experience rot paradox, a phenomenon that arises when product owners perceive new features in a way that reinforces the “if one is good, more is better” philosophy.