09 / Finding the Right Metrics


How do we know our work is working? How do product designers know their work product is solving the problem it was intended to solve? That’s the kind of question that keeps us up at night.

“It’s an insidious question,” says Kate Rutter, designer, tech junkie, artist, and Principal at Intelleto. In this episode, hosts Sean and Joe chat with Kate about Metrics, but not just any metrics and not just those that only measure performance. Kate says the true power comes from our alignment around metrics as a very tangible element that people can get behind. “It gets really exciting when you…start to see metrics as human behaviors with your products stated in numerical terms.”

Read our blog post

About Kate

Kate is an entrepreneur+designer and Principal at Intelleto, where she creates visual explanations that make complex ideas simple, memorable and shareable. Kate pioneered the UX learning track at Tradecraft, co-founded Luxr.co, and was Senior Practitioner at UX consultancy Adaptive Path. She co-hosts the NSFW podcast What Is Wrong With UX with Laura Klein, tweets at @katerutter and blogs at intelleto.com.

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