Mike Belsito

12 / Treating Your Product Community Like a Product

Description

When you’re building software products, do you think only about adding features? Or do you think in terms of hiring your software products to solve a problem you have? Context is critical. Consider new products – and their features – in the same way you would new employees. What problems am I hiring them to solve? What will be my return on investment?

In this episode, Sean and Joe chat with Mike Belsito, a startup product and business developer with a rich background in creating big, important things out of nothing. Mike co-founded Product Collective, now a 20,000-member community of like-minded product people. He conceived the idea to help folks like himself navigate this untamed wilderness called product management. Out of Product Collective Mike spawned INDUSTRY – in just its fifth year it’s already one of the largest product management summits anywhere in the world.

Read our blog post.

Recommended Resources

Give Mike a listen on his Rocketship podcast.

Learn more about INDUSTRY: the Product Conference. 

It Doesn’t Have To Be Crazy At Work, by Jason Fried and David Heinemeier Hansson.

Jobs-to-be-Done The Handbook, by Chris Spiek & Bob Moesta


About Mike

Mike Belsito is a startup product and business developer who loves creating something from nothing. Mike is the co-founder of Product Collective, which organizes INDUSTRY, one of the largest product management summits anywhere in the world. For his leadership at Product Collective, Mike was named one of the Top 40 influencers in the field of Product Management.

Mike also serves as a faculty member at Case Western Reserve University in the department of Design and Innovation, and he is co-host of one of the top startup podcasts online, Rocketship.FM.

Prior to Product Collective, Mike spent 12 years in startup companies as an early employee, co-founder, and executive. Mike’s businesses and products have been featured in national media outlets such as the The New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the Author of Startup Seed Funding for the Rest of Us, one of the top startup books on Amazon.

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