Nir Eyal

13 / Product Design Driving Positive Behaviors

Description

Product people possess the creative and ethical wherewithal to persuade users to behave in ways that materially improve their lives – using our powers for good. The secret is to understand that, if we want to connect our product’s use to a repetitive consumer habit, we must identify the internal trigger that drives consumer behavior. Understanding this crucial piece can explain how software products become so habit forming.

In this episode, Sean and Joe chat with Nir Eyal, keynote speaker at ITX’s Product Momentum: Beyond the Features product conference (June 19-21), whose work on Behavioral Design has brought him and us to the intersection of psychology, technology, and business. The goal of his work is to help product people design the products and services that consumers want to use and that drive positive, habit-forming behaviors. Nir combines a gift for observation with an uncanny awareness to convert life experiences into problem statements that ultimately lead to research, learning, and discovery.

Read our blog post.

Recommended Resources

Nir ranks and shares his top articles, and he’s an easy listen on his NirandFar podcast.

Hooked: How To Build Habit-Forming Products, by Nir Eyal with Ryan Hoover.

Be among the first to read Indistractable: How to Control Your Attention and Choose Your Life.

Join us on June 21 to hear Nir speak at the Product Momentum: Beyond the Features product conference, in Rochester, NY.


About Nir

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The MIT Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the best-selling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, and Anchor.fm.

Nir attended The Stanford Graduate School of Business and Emory University.

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