kim-goodwin

17 / Human-Centered Design

Description

Product people get excited about solving problems that make users’ lives better. On that we can all agree. It’s the approach we choose to achieve that goal where differences arise. Sometimes the differences are more clear – Agile vs. Waterfall, for example. On other occasions, the difference is less obvious. Take user-centered vs. human-centered design. On their face, they seem synonymous; after all, users are human. But as we’ll hear, the difference between them is more than a mere distinction.

In this episode, hosts Sean and podcast newcomer Paul Gebel welcome Kim Goodwin, author, consultant, and a featured keynote speaker at ITX’s 2nd annual ITX UX 2019: Beyond the Pixels design conference. Kim discusses the power of human-centered design, in which product people must draw ever closer to those most familiar with the problems they face every day. It is they, she says, who hold the key to their solutions. If we are to create products that solve those problems, we need to think in terms of meeting human needs.

Read our blog post.

Recommended Resources

Designing for the Digital Age: How to Create Human-Centered Products and Services, by Kim Goodwin.

Ruined By Design: How Designers Destroyed the World, and What We Can Do About It, by Mike Monteiro.


About Kim

Kim Goodwin is the best-selling author of Designing for the Digital Age. She has spent more than 20 years in UX, both consulting and in-house. Kim helps organizations build their internal design capabilities through coaching and organizational change management.

Previously, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, she led an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper design curriculum. As VP of Product and User Experience at PatientsLikeMe, Kim guided designers and product managers in combining a patient support network with a medical research platform.

Kim has led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. She speaks and teaches regularly at UX conferences around the world. Although Kim is based near San Francisco, she is often in another time zone, whether she’s herding cats in a conference room or photographing wildlife in places with no Internet access.

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jeff-gothelf

16 / Developing Organizational Agility

Description

Imagine a world in which we drop the labels that segregate us as Lean. As Agile. As Waterfall. As Design Thinkers. Instead, imagine a world where we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers, and that ensure that we’re always delivering value on their behalf. Let that sink in.

In this episode, hosts Sean and Joe chat with Jeff Gothelf – author, coach, consultant, and a featured keynote speaker at ITX’s 2nd annual ITXUX2019: Beyond the Pixels design conference. The world Jeff hopes for may not be the one he predicts will come to pass. But it is a world that allows us to freely pick and choose the components and methodologies that work best within our respective organization.

Read our blog post.

Recommended Resources

Josh Ellman, Mind the Product.

Barry O’Reilly, Unlearn.

Sense & Respond Press, Jeff Gothelf, Josh Seiden, and Vicky Olsen, series editors.


About Jeff

Jeff Gothelf helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book, Lean UX, and the Harvard Business Review Press book, Sense & Respond. Starting off as a software designer, Jeff now works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centered design.
 
Most recently, Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives.

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