As product people, how do we know when the time is right to “color outside the lines”? Maybe experiment with a new design approach or re-create some of the early Wild West days when design standards were the exception, not the rule. After all, isn’t that a fundamental piece of the innovation puzzle – standing convention on its head by doing something that hasn’t been done before?
In this episode of the Product Momentum Podcast, award-winning product designer and strategist Bill Flora joins Sean and ITX’s Mike Thone (a designer/disruptor in his own right) to chip away at the question.
“I always feel like it’s our job to push,” Bill explains. “There are so many opportunities to innovate. But I also think there are areas where we can innovate within established patterns. You know, ‘let’s not try and reinvent here.’ At the end of the day, our job is to make sure our customers are happy.”
Bill’s resume includes stints with Microsoft, Nike, MasterCard, and NASA. And he is currently the Chief Creative Officer at Blink, a user experience consulting and usability research firm. So if you’re keen on defining your brand through UX design and collaboration, Bill shares some key insights throughout the pod. He also defines design language and explains the key role it plays in boosting company culture and user experiences.
Listen to hear more from Bill, including –
- Enhancing wonder and discovery through communication and design at NASA
- Scrollytelling, the art of creating interactive experiences using content in multiple media to make stories come to life
- Setting priorities as a designer, making time for things that fit in your vision
Bill’s Reading Recommendations
Cloud Atlas, by David Mitchell.
Bill Flora is an award-winning design director and strategist with more than 20 years of experience in leading teams and shipping products. In his current role as Chief Creative Officer at Blink, he leads projects for clients including NASA, Nike, Mastercard, Facebook, and HBO. Before joining forces with Blink, Bill founded Tectonic, a strategic experience design firm, where he worked with the world’s leading companies envisioning next-generation content platforms and expressing brand through software. During his two decades with Microsoft, he led design efforts for Xbox, Windows Media Center, Zune, and Encarta, and he was the design force behind Microsoft’s “Metro” design language. Flora’s influences can be found in the design of software that lights up millions of screens around the globe every day.l