tim-wood

14 / Taking Design Beyond Today’s Conventions

Description

The common understanding is that to be successful in today’s digital environment designers need to solve problems while building products that people want and need to use. While that may be the core of it, it’s only the core. There’s so much more to it these days. When we talk about interaction design, designing software products, and today’s rapidly emerging next-gen experiences, designers now need to think about what it means to learn, to adapt, and to change.

In this episode, Sean and Joe chat with Tim Wood. Tim wears a couple hats these days, one as Professor of Industrial Design and Interactive Design at Rochester Institute of Technology (RIT), the other as Design and User Experience Innovation Lead at Corning Inc. Playing in both sandboxes gives Tim the opportunity to engage in the private sector while peering beyond the horizon through the lens of higher education.

 

Recommended Resources

About Face, by Alan Cooper. Tim’s review: “If you’re a designer or a design student, it’s a really powerful book and gets into all the details and ways to address interaction design.”


About Tim

Tim Wood is the Design and User Experience Innovation Lead at Corning Incorporated. With a focus on R&D, he’s developing new tools and technologies within the scientific informatics space for Corning’s research scientists. Tim is also a tenure track professor within Rochester Institute of Technology’s School of Design. During the school year, he’s a full-time professor where he works with graduate students and upperclassmen to integrate strong interaction design skills into their practice.

Tim is a 20+ year veteran of the software development, consumer electronics, and professional services industries. An internationally recognized thought leader, speaker, and author on the topics of design and user experience, Tim has built a proven track record as a hands-on solutions-driven designer.

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Nir Eyal

13 / Product Design Driving Positive Behaviors

Description

Product people possess the creative and ethical wherewithal to persuade users to behave in ways that materially improve their lives – using our powers for good. The secret is to understand that, if we want to connect our product’s use to a repetitive consumer habit, we must identify the internal trigger that drives consumer behavior. Understanding this crucial piece can explain how software products become so habit forming.

In this episode, Sean and Joe chat with Nir Eyal, keynote speaker at ITX’s Product Momentum: Beyond the Features product conference (June 19-21), whose work on Behavioral Design has brought him and us to the intersection of psychology, technology, and business. The goal of his work is to help product people design the products and services that consumers want to use and that drive positive, habit-forming behaviors. Nir combines a gift for observation with an uncanny awareness to convert life experiences into problem statements that ultimately lead to research, learning, and discovery.

Read our blog post.

Recommended Resources

Nir ranks and shares his top articles, and he’s an easy listen on his NirandFar podcast.

Hooked: How To Build Habit-Forming Products, by Nir Eyal with Ryan Hoover.

Be among the first to read Indistractable: How to Control Your Attention and Choose Your Life.

Join us on June 21 to hear Nir speak at the Product Momentum: Beyond the Features product conference, in Rochester, NY.


About Nir

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The MIT Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the best-selling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, and Anchor.fm.

Nir attended The Stanford Graduate School of Business and Emory University.

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Mike Belsito

12 / Treating Your Product Community Like a Product

Description

When you’re building software products, do you think only about adding features? Or do you think in terms of hiring your software products to solve a problem you have? Context is critical. Consider new products – and their features – in the same way you would new employees. What problems am I hiring them to solve? What will be my return on investment?

In this episode, Sean and Joe chat with Mike Belsito, a startup product and business developer with a rich background in creating big, important things out of nothing. Mike co-founded Product Collective, now a 20,000-member community of like-minded product people. He conceived the idea to help folks like himself navigate this untamed wilderness called product management. Out of Product Collective Mike spawned INDUSTRY – in just its fifth year it’s already one of the largest product management summits anywhere in the world.

Read our blog post.

Recommended Resources

Give Mike a listen on his Rocketship podcast.

Learn more about INDUSTRY: the Product Conference. 

It Doesn’t Have To Be Crazy At Work, by Jason Fried and David Heinemeier Hansson.

Jobs-to-be-Done The Handbook, by Chris Spiek & Bob Moesta


About Mike

Mike Belsito is a startup product and business developer who loves creating something from nothing. Mike is the co-founder of Product Collective, which organizes INDUSTRY, one of the largest product management summits anywhere in the world. For his leadership at Product Collective, Mike was named one of the Top 40 influencers in the field of Product Management.

Mike also serves as a faculty member at Case Western Reserve University in the department of Design and Innovation, and he is co-host of one of the top startup podcasts online, Rocketship.FM.

Prior to Product Collective, Mike spent 12 years in startup companies as an early employee, co-founder, and executive. Mike’s businesses and products have been featured in national media outlets such as the The New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the Author of Startup Seed Funding for the Rest of Us, one of the top startup books on Amazon.

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11 / Validating Products Through Design Sprints

Description

The design sprint process introduces experimentation and the scientific method to the world of digital product development. Like experimentation, the process is not about success or failure. It’s really about validation, getting quickly to the point of success or failure with considerably less investment of time, resources, and money.

In this episode, hosts Sean and Joe catch up with Jonathan Courtney, co-founder and CEO of AJ&Smart, a 21-person product studio in Berlin, Germany. A product designer by training and trade, Jonathan commands attention not only because AJ&Smart has facilitated more than 200 design sprints since 2016 – and he about 100 – but because of the engaging, humorous, and impassioned way he talks about using the design sprint process to help companies that struggle with defining their product goals.

Read our blog post

Recommended Resources

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, by Reid Hoffman and Chris Yeh. 


About Jonathan

Jonathan Courtney is a Product Designer who helps some of the biggest companies in the world bring new products to the market, faster. He’s also the founder and CEO of AJ&Smart, an award-winning product design studio based in Berlin, Germany.

Catch Jonathan on The Product Breakfast Club, a podcast by Jake Knapp and Jonathan Courtney.

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jake-sorofman

10 / Evolution of the Product Manager Role

Description

The product manager role has been around for decades, but its contributions have been generally overlooked and misunderstood.  No longer is that the case, according to the 2019 State of Product Leadership report, prepared by Pendo + Product Collective.

In this episode, hosts Sean and Joe speak with Pendo chief marketing officer Jake Sorofman about the recent reports and the continuing evolution of the product manager role. “It’s a role on the rise,” Jake says, “but also one in a state of transition. It’s only in the last 10 years that product management has really come into focus as a very strategic part of the business.”

Read our blog post


About Jake

Jake Sorofman is CMO of Pendo, a Raleigh, NC SaaS company that provides insights, guidance, and communication for digital product teams. Before Pendo, Jake was VP and chief of research at Gartner, Inc., where he focused on CMO topics and marketing trends. Prior to that, he spent 16 years in marketing leadership roles with venture-backed software companies.

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Kate-Rutter

09 / Finding the Right Metrics

Description

How do we know our work is working? How do product designers know their work product is solving the problem it was intended to solve? That’s the kind of question that keeps us up at night.

“It’s an insidious question,” says Kate Rutter, designer, tech junkie, artist, and Principal at Intelleto. In this episode, hosts Sean and Joe chat with Kate about Metrics, but not just any metrics and not just those that only measure performance. Kate says the true power comes from our alignment around metrics as a very tangible element that people can get behind. “It gets really exciting when you…start to see metrics as human behaviors with your products stated in numerical terms.”

Read our blog post


About Kate

Kate is an entrepreneur+designer and Principal at Intelleto, where she creates visual explanations that make complex ideas simple, memorable and shareable. Kate pioneered the UX learning track at Tradecraft, co-founded Luxr.co, and was Senior Practitioner at UX consultancy Adaptive Path. She co-hosts the NSFW podcast What Is Wrong With UX with Laura Klein, tweets at @katerutter and blogs at intelleto.com.

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rohini-pandhi

08 / Planning & Prioritizing Product Roadmaps

Description

Have you ever wondered what exactly it takes to create great software products? Those who spend even a little time in this space learn quickly that there is no wizard behind the curtain.

In this episode, hosts Sean and Joe speak with Rohini Pandhi, currently on the product team at Square, about her experiences developing and implementing a product roadmap – the path that connects a customer’s problems with a solution that drives their business forward. It’s not magic, Rohini says. There is no special sauce or magic potion. It’s a combination of talented, creative, hard-working people grinding through priorities, making sure they never lose sight of the customers’ destination along the journey.

Read our blog post


About Rohini

Rohini Pandhi is currently on the product team at Square. She has experiences building new products for startups, developing existing product lines for growth stage companies, and creating new innovation strategies for larger corporations. In her free time, Rohini also advises, invests, and advocates for tech startups, especially those with underrepresented entrepreneurs through a nonprofit she co-founded called Transparent Collective.

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07 / Resisting Experience Rot

Description

“Why, daddy,” says the curious toddler. “Why?”

No parent has yet found a way to escape this exasperating line of questioning. We should be grateful. For as frustrating as the interrogation becomes, its purity of purpose cannot be denied. Focus on the why. The honest, unrelenting desire to understand requires us to rethink, reconsider, and clarify motives. In a similar way, UX designers and product managers can employ this technique to resist the impacts of “experience rot.”

In this episode, hosts Sean and Joe speak with UX design authority Jared M. Spool about the experience rot paradox, a phenomenon that arises when product owners perceive new features in a way that reinforces the “if one is good, more is better” philosophy.

Read our blog post


About Jared

Jared M. Spool is a Maker of Awesomeness at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.

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06 / Launching a Healthcare Product

Description

Time, technology, and innovative thinkers have revolutionized what the healthcare system stands for today. Regardless of these achievements, though, the entire system remains very health-centric, focusing only on what happens when something goes wrong and a patient must seek out help. Imagine a framework that flipped this concept on its head, putting the patient at the center versus the health event. Imagine a system that gives users the tools and resources they need to create a healthy lifestyle that’s based on their wellness needs, motivations, and interests. Ultimately, a healthcare system that’s not just approachable, but promotes a better, more healthy existence for the entire population.

In this episode, we sit down with University of Rochester’s School of Nursing team, Renu Singh and Brian Harrington to get a behind-the-scenes look at a cutting-edge healthcare product they brought to market for University of Rochester employees, YoURHealth. Our hosts Sean and Joe not only look at how this power team brought this beautiful concept to life but also their process for continuously innovating the framework to provide care to the ever-changing needs of the different organizations it now serves.

Read our blog post


About Renu

Renu Singh is the CEO at the University of Rochester Medicine’s Center for Employee Wellness, as well as the Senior Associate Dean of Finance and Operations at the School of Nursing. Renu Singh spearheaded the development and implementation of the Center for Employee Wellness for U of R. As Associate Dean of Operations, Singh oversees the school’s technology, personnel, and facilities management. This year, Singh was bestowed the Women of Excellence Award by the Rochester Business Journal due to her career accomplishments, community involvement, leadership, and commitment to mentoring.

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About Brian

Brian is the director of Information Technology Services and Building Operations for the University of Rochester School of Nursing where he leads teams and projects to deliver high-quality integration of technology with the School’s academic, research, and practice missions. With over 20 years of technical expertise in healthcare environments, including leading the technical efforts of the flagship UR Medicine Employee Wellness program, he has also contributed to technical success with the University, Kodak, and Xerox. Brian has an MBA from the Simon Business School currently is an executive board member for Goodwill of the Finger Lakes and ABVI.

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