Innovation is important, especially for digital products. However, it can also be an annoyance if a clear focus on customer needs is not present.
In this episode of the Product Momentum Podcast, Sean and Paul talk with Teresa Torres, a product discovery coach focused on continuous discovery. Continuous discovery has numerous benefits for companies, product people, and customers, but product leaders must make time for continuous discovery on a weekly basis. Only by talking to customers can real value-producing innovation occur.
Moving away from old-school ways of working can be difficult, no matter what industry your organization is in. Teresa says that you often have more influence than you might think and that a lot can be done just by “rocking the boat a little bit.”
Listen to glean more valuable insights from Teresa, including:
- Constantly evolving methods of work and how to contextualize them
- The place for products that create joy, even if they don’t solve a problem
- How to get started, no matter how daunting a new initiative might seem
Teresa’s Recommended Reading
Decisive: How to Make Better Choices in Life and Work, by Chip Health and Dan Heath.
Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, and has taught core discovery skills to more than 6,500 product people through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits, and blogs at ProductTalk.org.