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Product Momentum Posts

Episode 3: Gamification and Quality User Experience

Gamification is a means for eliciting specific behaviors from your users by depending on the premise that humans are naturally competitive. Some more than others, but competition is the basis for our economy and drives many of our behaviors whether we admit it or not. In this episode, Sean and Joe discuss gamification as an important part of the system design process, and then have a great conversation with Gregg Gordon from SSRN.com about how they use gamification within the SSRN.com environment to both foster friendly competition and encourage users to increase their usage of the system by making it…

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Episode 2: Creating Advocacy

Advocacy is the goal for any software product that interacts with humans. Whether you’re building a website, a mobile app, or any digital technology that interfaces with people, the goal is to earn advocacy from the products users. This is done by moving the client up the loyalty ladder, starting with earning trust, the moving to building loyalty, then finally earning advocacy. In this episode, Sean and Joe discuss the different aspects of creating and measuring loyalty and advocacy, and then talk with Adam Bates from Amazon about how he works on creating loyalty within his own customer base. Read…

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Episode 1: Personas

Personas have been used by marketers for decades. They are valuable because they help everyone on your software product development team to empathize with the users of your products. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users. In fact, an accurate persona that is representative of your users can make an impact on your product experience that results in a truly differentiated experience. In this episode, Sean and Joe discuss personas and their role in the software development process, and then proceed to interview Jeremy Durham…

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Episode 0: Meet your hosts!

Welcome to the first recording of our Product Momentum Podcast! In this episode, we introduce you to your hosts, Sean Flaherty, EVP of Innovation at ITX Corp., and Joe Hoffend, Director of Product Innovation at ITX Corp. Both Sean and Joe have dedicated the majority of their lives to solving complex technology problems for their clients and will discuss what it means for software products to have momentum in the world, and what it looks like when they do not. The concepts discussed in this episode will be recurring themes in episodes moving forward. We look forward to taking you…

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