jake-sorofman

10 / Evolution of the Product Manager Role

Description

The product manager role has been around for decades, but its contributions have been generally overlooked and misunderstood.  No longer is that the case, according to the 2019 State of Product Leadership report, prepared by Pendo + Product Collective.

In this episode, hosts Sean and Joe speak with Pendo chief marketing officer Jake Sorofman about the recent reports and the continuing evolution of the product manager role. “It’s a role on the rise,” Jake says, “but also one in a state of transition. It’s only in the last 10 years that product management has really come into focus as a very strategic part of the business.”

Read our blog post


About Jake

Jake Sorofman is CMO of Pendo, a Raleigh, NC SaaS company that provides insights, guidance, and communication for digital product teams. Before Pendo, Jake was VP and chief of research at Gartner, Inc., where he focused on CMO topics and marketing trends. Prior to that, he spent 16 years in marketing leadership roles with venture-backed software companies.

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