As a community, have we gotten better at product leadership? The answer depends on who we ask and what we use to measure performance.
In this episode of the Product Momentum Podcast, Sean and Paul pose the question to Richard Banfield, VP of Design Transformation at InVision. “A lot depends how much you are able to distance yourself from the day-to-day work and take a bigger picture viewpoint,” he responds. “If you’re in the weeds every day, it’s hard to believe that we’re making progress because those daily challenges haven’t necessarily gone away. But if you take a step back and look at the entire industry, you can see we’ve got better at a bunch of things.”
Richard’s Recommended Reading
Richard’s curiosity for product design and leadership has led to four books on these topics. As well as being co-author of Design Sprint and Product Leadership, Richard also authored Design Leadership and Enterprise Design Sprints.
When he’s not writing, speaking or teaching, he is VP of Design Transformation at InVision.
Previously, Richard was the CEO of Fresh Tilled Soil, an international product design agency. Over the past two decades, he’s delivered design and product work for hundreds of companies like Intel, GE Healthcare, Tripadvisor, Walgreens, FedEx, LendingTree, Time Warner Cable, BWIN, Ritz-Carlton, Harvard University, MIT, Hubspot, Intralinks, and Vertica. Prior to running Fresh Tilled Soil, he was a founding partner of Acceleration (now a WPP company).t