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AT ITX, our mission is to deliver technology that solves challenging problems so that our clients can move, touch, and inspire the world. Over the last 20 years, we have had the privilege of inspiring our team to design and develop software products that help shape the future of the digital landscape.

We see this podcast as a way for ITX to share our best practices and thought leadership to help others move, touch, and inspire the world as well. The podcast platform gives us the opportunity to further break down topics and best practices that have proved successful for us, namely generating Momentum for your software products.

This podcast will feature guests to share their opinions, expertise, and insights on the subjects we discuss. We hope that this will allow listeners to take full advantage of everything Product Momentum has to offer, with the goal of helping listeners deliver inspiring user experiences and to effect change.

Why Momentum?

Organizational momentum follows Isaac Newton’s first law of motion, otherwise known as the law of inertia. The Momentum formula encompasses all elements of creating a successful software product, from how to develop, to how to release and implement them. There are all kinds of permutations of friction that slow down product development, stall Momentum, and just plain get in the way of delivering a product. Throughout this series, we will explore and dig deep into each element of how to create Product Momentum on a daily basis. Once things get rolling they’re hard to stop.


Meet Your Hosts:

Sean Flaherty:

Sean started building software products at 11 years old on his 8-Bit Commodore Vic-20 and he’s never stopped. He studied aviation electronics working on F-14 Tomcats in the Navy, molecular genetics at the University of Rochester, and earned an MBA from the Simon School of Business. Most of his experience, however has come from working in the trenches with his amazing clients and the inspiring software products that ITX builds with them.

He is most fortunate to have the privilege of leading the team that is ITX. ITX has built a passionate team of technologists and artists that inspires him every day with the magic that they produce for their clients. ITX is pioneering the way that software products are built and creating best practices that has their competition scrambling. They are pushing the limits on what is possible with technology and bringing some of the most inspiring software to life for companies big and small.

Sean runs Innovation Workshops for his clients and speaks regularly on “Pull: How to create software that people can’t live without.” He has written many articles and thought leadership pieces on software product strategy, innovation and entrepreneurship.

Joe Hoffend:

Joe has been working in technology for as long as he can remember. An entrepreneur at heart, Joe co-founded his first startup,, while in High-School. was founded with the intention of providing leading coverage of competitive video gaming (eSports).

Over several years, Joe was integral in building up the site to where it reached over 700,000 unique visitors a month, averaged 10 Million page views a month, and had over 1,000,000 registered users. Eventually was acquired, and Joe began working for ITX, who specializes in delivering large custom software products.

At ITX, Joe has built up the Innovation team and offerings, focused on delivering phenomenal user experiences for our clients and their end users, through exercises surrounding user research, persona use, and establishing Key Performance Indicators. The Product Momentum podcast goes into detail of how this is actually approached and accomplished.