Amazing digital experiences don’t just happen.

They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Joe will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build an amazing digital experience for users – and a product people actually want.


Meet the hosts

SEAN FLAHERTY

Sean started building software products at 11 years old on his 8-Bit Commodore Vic-20 and he’s never stopped. He studied aviation electronics working on F-14 Tomcats in the Navy, molecular genetics at the University of Rochester, and earned an MBA from the Simon School of Business. With over 20 years of experience, most have come from working in the trenches with amazing clients and the inspiring software products ITX builds with them.

Sean is a managing partner and principal at ITX Corp. based in Rochester, NY. It is Sean’s privilege to lead his passionate team of technologists and artists, together pioneering the way software products are built while flourishing best practices as rapidly as the industry is changing. Sean is a thought leader in the space, writing and contributing to many pieces on software product strategy, innovation, entrepreneurship, and customer experience and advocacy. With over 20 years at ITX, Sean leads Innovation Workshops of all sizes to tackle technology problems, using specifically selected exercises based on targeted goals. Sean is a well sought-after speaker, as his sessions truly engage an audience, inspire action, and provide resources to solutions.

PAUL GEBEL

Paul Gebel’s first interaction with digital technology emerged when he and his brothers were designing home-grown, text-based, role-playing games in DOS. Gaming and game theory have been a core part of his experience with digital media ever since. Paul studied graphic design at the Rochester Institute of Technology (RIT). Following graduation, he served as a Naval Electronic Warfare Officer in Japan and Iraq and has been working to solve his clients’ most challenging problems ever since. 

Paul is a Product Innovation Lead at ITX Corp., based in Rochester, NY. After earning his executive MBA, again through RIT, his love of anthropology intersected with business, technology, and user experience. This powerful combination drives him to align teams and bring joy to people’s lives through their interaction with the products he helps create. Paul delivers best when weaving the qualitative sense of strategy together with data-driven, tactical decision making. He creates psychological safety so that people can accomplish their best work for the users we serve.