Amazing digital experiences don’t just happen.

They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Joe will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build an amazing digital experience for users – and a product people actually want.

Meet the hosts


Sean started building software products at 11 years old on his 8-Bit Commodore Vic-20 and he’s never stopped. He studied aviation electronics working on F-14 Tomcats in the Navy, molecular genetics at the University of Rochester, and earned an MBA from the Simon School of Business. With over 20 years of experience, most have come from working in the trenches with amazing clients and the inspiring software products ITX builds with them.

Sean is a managing partner and principal at ITX Corp. based in Rochester, NY. It is Sean’s privilege to lead his passionate team of technologists and artists, together pioneering the way software products are built while flourishing best practices as rapidly as the industry is changing. Sean is a thought leader in the space, writing and contributing to many pieces on software product strategy, innovation, entrepreneurship, and customer experience and advocacy. With over 20 years at ITX, Sean leads Innovation Workshops of all sizes to tackle technology problems, using specifically selected exercises based on targeted goals. Sean is a well sought-after speaker, as his sessions truly engage an audience, inspire action, and provide resources to solutions.


Joe has been working in technology for as long as he can remember. How long can he remember? Well, it all started with a Southpark fan site of all GIFs hosted on Geocities.

An entrepreneur at heart, in high school Joe co-founded a startup,, a media site with the goal of providing the leading coverage of competitive video gaming. Over several years, the site reached over 700,000 unique visitors a month, averaged 10 million page views a month, and had over 1,000,000 registered users. Eventually, the company was acquired, and Joe joined the team at ITX which specializes in delivering custom software products.

Joe is passionate about delivering phenomenal user experiences. He uses personas, analytics, user research, and a continuous innovation mindset to iterate any and all solutions for each problem he is working hard to define and solve the best it can be solved. In Joe’s downtime, he can be found watching reruns of “The Office”. Joe someday hopes his kids will be in the next graduating class for Scott’s Tots. Great Scott!